Design Beyond Boundaries.
Shape Human Experiences.


Pursue Undergraduate Design (B.Des) in Experience Design at FLAME University


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Experience Design

Simply put, an experience design focuses on improving various aspects of a service or product's experience that users interact with.

These points of interaction are known as "touchpoints"



Depending on the goals of the service or product, experiences can be made:

 Convenient  Smooth
 Exciting  Interactive
 Playful  Memorable
Fostering Design Skills
through Cross-pollination
of Interdisciplinarity
Degree Offered: Bachelor of Design (B.Des) (Major in Experience Design)

At FLAME, design meets interdisciplinary education. Explore psychology, business, marketing, and technology alongside design to become a creative thinker, innovator, and changemaker.

FLAME has reimagined the traditional models of higher education by addressing two critical issues: the lack of interdisciplinarity and the lack of opportunity to make an informed decision about one's specialization.

The Undergraduate Design program comprises Foundation Courses, Specialization Courses, Experiential Learning Courses, Value-Added Courses, and Professional Practices.

Pi Shaped Approach

The Bachelor of Design program at FLAME is meticulously crafted to cultivate your creative potential while nurturing a holistic perspective that broadens the horizons of design. Our curriculum provides students with the essential tools and knowledge required to excel in the dynamic world of design.

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Major in
Experience Design

Holistic Liberal Education
Overview



Minors in Interconnected
Disciplines

Psychology
Literary & Cultural Studies
Business Analytics and AI
Marketing
Entrepreneurship

Professional Practice Courses


Empowering Future Innovators through Masterclasses and Workshops

In a rapidly evolving world, integrating professional practice into your learning experience is essential. Designers and practitioners need to stay informed about trends, constraints, rules, and the impact of their work to ensure success.

That's why we offer 24 masterclasses and workshops throughout the 4-year program. Each semester, students will participate in three to four sessions, led by industry experts. These sessions are designed to refine your skills, encourage self-reflection, and keep you updated on cutting-edge topics.

You will have access to five categories of workshops and masterclasses, each serving a unique purpose:

Maker’s Week

Through hands-on activities, you'll develop and enhance your practical and creative design skills. The week includes specific topics like prototype development, with activities such as DIY projects, electronics, 3D printing, robotics, and more.

Skill-up Saturdays

With the Skill-Up initiative, you can identify opportunities for upskilling and achieve your specific career goals.

Reflection Days

Through hands-on activities, you'll develop and enhance your practical and creative design skills. The week includes specific topics like prototype development, with activities such as DIY projects, electronics, 3D printing, robotics, and more.

Catch-Up Evenings

These sessions will be informal, featuring leading industrial practitioners who will sit down with you over a cup of tea to discuss contemporary design issues and the latest trends.

Awareness Month

Awareness months will provide you with a platform to discuss current design trends and raise awareness within the entire ecosystem

The journey of an Experience Design major
and Psychology minor


Year 1

Semester 1 Term 1

Academic Writing
Digital Literacy and AI
Introduction to Physics
Art and Photography
Planet Earth
Sports

Semester 1 Term 2

Critical Reasoning
Indian Society Through the Ages
Basic French I
Introduction to Visual Art
Social Welfare and Legislation
Sports

|

Semester 2 Term 3

Public Speaking
Introduction to Applied Ethics
Basic French II
Modern Indian Political History
Mahabharata: Reflections of Ancient Indian Society
Sports

Semester 2 Term 4

Introduction to Environmental Studies
Financial Literacy
Elements and Principles of Design
Design Explorations with Lines and Shades
Introduction to Psychology
Methods in Psychology
Sports

|

Summer: Developmental Activities Program

Year 2

Semester 3

Design Thinking and Design Process
Basics of Graphic Design
Fundamentals of Programming
Sketching and Prototyping
Biological Bases of Behaviour
Social Psychology
Mental Models - Frameworks for Thinking
Professional Skills: Teamwork

|

Semester 4

Introduction of UX Design
Makers Studio (Technology Tinkering)
Digital Design Fundamental
Typography and Calligraphy
Developmental Psychology
Quantitative and Qualitative Research
Professional Skills: Career

Y

Discover India Program
Summer Internship Program I

Year 3

Semester 5

Tangible Interfaces
Service Design
Introduction to Artificial Intelligence & Machine Learning
Game Design
Experimental Psychology
Cross-cultural Psychology
Value-Added: Technology and Society

|

Semester 6

Data Driven Design
Human Computer Interaction
Business Design
Immersive Media
Psychology and the Media
Cognitive Psychology

|

Summer Internship Program II

Year 4

Semester 7

UI Design Development
Capstone Project 1
Systems Thinking
Neuropsychology: Principles, Issues & Applications
Psychology and the Media

|

Interdisciplinary Major Project

|

Semester 8

Capstone Project 2
Design Trends
Speculative Design
Advanced Quantitative Methods
Risk & Decision-Making

The journey of an Experience Design major
and Entrepreneurship minor


Year 1

Semester 1 Term 1

Academic Writing
Digital Literacy and AI
Disasters: Natural and Man-Made
Introduction to Typography and Calligraphy
Archaeology: Theory and Method
Sports

Semester 1 Term 2

Critical Reasoning
Basic German I
Iconography: Meaning and Myths of Icons
Introduction to Sculpture
Introduction to Physics
Sports

|

Semester 2 Term 3

Public Speaking
Introduction to Applied Ethics
Basic German II
Introduction to Sociology
Dawn of Civilization: Beginnings In River Valleys
Sports

Semester 2 Term 4

Introduction to Environmental Studies
Financial Literacy
Elements And Principles of Design
Design Explorations with Lines and Shades
Introduction to Operations Research
Introduction to Entrepreneurship & Family Business
Sports

|

Summer: Developmental Activities Program

Year 2

Semester 3

Design Thinking and Design Process
Basics of Graphic Design
Fundamentals of Programming
Sketching and Prototyping
Managerial Economics
Accounting for Managers
Mental Models - Frameworks for Thinking
Professional Skills: Teamwork

|

Semester 4

Introduction of UX Design
Makers Studio (Technology Tinkering)
Digital Design Fundamental
Typography and Calligraphy
Financial Management
Business Ideation and Lean Startup
Professional Skills: Career

|

Discover India Program
Summer Internship Program I

Year 3

Semester 5

Tangible Interfaces
Service Design
Introduction to Artificial Intelligence & Machine Learning
Game Design
Business Plan Development and Entrepreneurial Finance
Managing a Family Business
Value-Added: Technology and Society

|

Semester 6

Data Driven Design
Human Computer Interaction
Business Design
Immersive Media
Launching and Scaling up New Ventures
Go To Market Strategy or Integrated Marketing Communication or Retail Management

|

Summer Internship Program II

Year 4

Semester 7

UI Design Development
Capstone Project 1
Systems Thinking
Entrepreneurship in Practice
Gamification

|

Interdisciplinary Major Project

|

Semester 8

Capstone Project 2
Design Trends
Speculative Design
Concept of Commercialization
Special Topics in Entrepreneurship

Career Pathways - Become Future Ready


Design Strategist Behavioural Designer Game Designer Design Consultant Product Designer
Interaction Designer Design Researcher User Experience Researcher (UX Researcher)
User Experience/Interface Designer (UX/UI Designer) Business Designer

Our Career Services Office and Higher Education Counseling Services Office ensure you’re supported every step of the way

Admissions Process


The goal of FLAME's assessment process is to select the best-performing and well-rounded applicants who can contribute to and enhance the learning experience at FLAME University. The selection process is holistic in that it selects students on the basis of multiple parameters. Our internal assessment process considers the following aspects of your application:

Past Academic Record
Extracurricular Activities / Achievements
Statement of Purpose (SOP)
Admission Test - FDAT / UCEED / NIFT / NID
Online Personal Interview

We follow a sliding principle for selection, where we shortlist applicants based on their overall performance on all the parameters listed above.

You can apply now and submit your XII board marks when you have them.

Why FLAME University

Degree Offered: Bachelor of Design (B.Des)
(Major in Experience Design)

The goal of FLAME's assessment process is to select the best-performing and well-rounded applicants who can contribute to and enhance the learning experience at FLAME University. The selection process is holistic in that it selects students on the basis of multiple parameters.

Interdisciplinary Learning

Integrate multiple disciplines for a well rounded education

Liberal Arts

Cultivate critical thinking and creativity

Hands-on Experience

Apply knowledge through practical learning

State of the art campus

Thrive in a world-class learning environment

Dedicated Faculty

Benefit from passionate and supportive educators

Career Support

Get comprehensive guidance for your professional journey

Industry Connections

Network with leaders and gain real - world insights


10+

Centres of Excellence

100,000 sq ft

World Class Sporting Facilities


180+

Full-time Faculty Scholars

70

Acres Campus

65+

Learning Spaces


33,000

Databases & e-journals

55,000+

Books at your Library


180+

Student Events

40+

Student Clubs

20+

Sports Offerings


25+

Resident Blocks

06

Cafes

06

Amphitheatres


24x7

Infirmary & Ambulances

100%

Wireless Networking

Student Experiences


FLAME University has transformed my creative journey. The lush campus inspires innovative thinking, while the diverse curriculum and supportive faculty empower me to integrate my learnings into my design projects. The industry visits have provided invaluable real-world experience, equipping me for a successful future in design.




Vedanti Dutt

Undergraduate Design Student, FLAME University


FLAME University stands as a beacon where
Dreams & Opportunities intersect, creating a
journey filled with boundless potential.

Gat No. 1270, Lavale, Off. Pune Bangalore Highway, Pune, Maharashtra 412115

1800 209 4567 designschool@flame.edu.in

ⓒ 2026 FLAME University