Prof. Astha Singhal is Assistant Professor - Marketing in FLAME University and she is pursuing her Doctorate Degree in Marketing from IIM Kozhikode, has a PGP from IIM Lucknow and B.Com from University of Lucknow. She worked in a consulting firm, 3rd Eye Advisory, where she used to advise clients on their marketing strategy and handle their social media communication. She also worked in a startup under Swachh Bharath Abhiyan called EcomaxGo, where she was responsible for Sales and Marketing.
Her research interests are in the field of consumer expertise, consumers emotions, online reviews and consumer choice-making.
Association for Consumer Research Conferences
American Marketing Association Conferences
National Conferences