Prof. Damini is a Fellow in Management (Marketing) from Mudra Institute of Communications, Ahmedabad. She has completed Post Graduate Diploma in Management from Institute of Management Technology (IMT), Nagpur and holds a Bachelor’s Degree in Commerce from Vikram University, Ujjain.
Her research interests are at the intersection of digital marketing, advertising, consumer behavior, and luxury branding. Damini has published in top marketing journals such as the Journal of Business Research, Journal of Macromarketing, and Marketing Intelligence & Planning. She has also participated in and presented her research papers at top international marketing conferences such as AMA and AMS. She is also an Editorial Review Board member for the Journal of Consumer Behavior. Damini also received several awards for her research accomplishments, marketing campaigns, and activations, including the “Best Paper Award” from the Higher Education Special Interest Group (SIG) Session held during the American Marketing Association Winter Conference 2024. She is also a recipient of First first-ever “AMA Higher Ed SIG Doctoral Student Research Grants 2024”.