FACULTY
Prof. Damini is a Fellow in Management (Marketing) from Mudra Institute of Communications, Ahmedabad. She has completed Post Graduate Diploma in Management from Institute of Management Technology (IMT), Nagpur and holds a Bachelor’s Degree in Commerce from Vikram University, Ujjain.
Her research interests are at the intersection of digital marketing, advertising, consumer behavior, and luxury branding. Damini has published in top marketing journals such as the Journal of Business Research, Journal of Macromarketing, and Marketing Intelligence & Planning. She has also participated in and presented her research papers at top international marketing conferences such as AMA and AMS. She is also an Editorial Review Board member for the Journal of Consumer Behavior. Damini also received several awards for her research accomplishments, marketing campaigns, and activations, including the “Best Paper Award” from the Higher Education Special Interest Group (SIG) Session held during the American Marketing Association Winter Conference 2024. She is also a recipient of First first-ever “AMA Higher Ed SIG Doctoral Student Research Grants 2024”.
Journal Publications
- Ford, J., Jain, V., Wadhwani, K., & Gupta, D. G. (2023). AI advertising: An overview and guidelines. Journal of Business Research, 166, 114124. https://doi.org/10.1016/j.jbusres.2023.114124 (ABDC - A Journal)
- Gupta, D.G., Shin, H. and Jain, V. (2022), Luxury experience and consumer behavior: a literature review, Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-12-2021-0438 (ABDC - A Journal)
Book Review
- Gupta, D.G. (2020). Book Review: Consumer behavior: A digital native [Review of the book Consumer behavior: A digital native by Varsha Jain, Jagdish Sheth & Don E. Schultz]. Journal of Macromarketing. https://doi.org/10.1177/0276146720984204 (ABDC - A journal)
Conference Proceedings
- Jain, V., Gupta, D.G., & Pitardi, V. (2024). Redefining Luxury Hospitality with Artificial Intelligence: Reinforcing Sustainability in the Digital Age. Paper accepted for presentation at the 8th International Conference on Marketing, Strategy & Policy Research (MSP 2024), India.
- Gupta, D.G., Jain, V & Eastman, J. (2024). Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda. Paper accepted for presentation at Academy of Marketing Science, World Marketing Congress 2024, Mauritius.
- Tripathi, S., Jain, V., Pandey, J., Ford, J. & Gupta, D.G. (2024). Digital Consumption Value Scale: Construction, Validation, and Generalization. Paper accepted for presentation at Academy of Marketing Science, Annual Conference 2024, USA.
- Gupta, D.G., Jain, V. & Mehta, K. (2024). Immersive Technology & Luxury Consumers: A Hybrid Review and Research Agenda. Paper accepted for presentation at American Marketing Association, Winter Conference 2024, USA.
- Tripathi, S., Jain, V., Pandey, J., Merchant, A. & Gupta, D.G. (2023). Receptivity to Personalized Digital Advertisements Scale Development and Validation: An Abstract. Paper presented at Academy of Marketing Science, Annual Conference 2023, USA.
- Gupta, D.G., Jain, V. & Belk, R. (2023). Understanding the Phenomenon of Luxury Goods and Services Consumption in Luxury Weddings for Short-lived Moments. Paper presented at American Marketing Association, Winter Conference 2023, USA.
- Gupta, D.G., Jain, V. & Shin, H. (2022). Luxury Experience and Consumer Behavior - A Systematic Literature Review and Future Research Agenda. Paper presented at Academy of Marketing Science, Annual Conference 2022, USA.
Book Chapters
- Gupta, D. G. & Jain, V. (2023). Use of AI With Ethics and Privacy for Personalized Customer Services. UK: Mc Millan.
- Gupta, D. G. & Jain, V. (2022). Influence of Technology on Students’ Integrated Learning for Effective Well-Being in Developing Countries. UK: Mc Millan.
- Gupta, D. G. & Jain, V. (2022). Influence of Mobile Technology Adoption and Usage on Lives of the Poor in Emerging Markets. UK: Taylor and Francis.