FACULTY
Learning from some of the best minds in education and in the industry
Prof. Manjula Srinivas
Professor of Practice - Media & Journalism
Email: manjula.srinivas@flame.edu.in
Prof. Manjula Srinivas holds a Doctorate Degree in Communication & Journalism from Mumbai University. She has completed MPhil in English Literature from MS University, Baroda. She also holds a Master’s Degree in English Literature and a Bachelor’s Degree in Mathematics from Vikram University, Ujjain
BIO
Prof. Manjula is Professor of Practice - Media & Journalism at FLAME University. She holds a Doctorate Degree in Communication & Journalism from Mumbai University. She has completed MPhil in English Literature from MS University, Baroda. She also holds a Master’s Degree in English Literature and a Bachelor’s Degree in Mathematics from Vikram University, Ujjain
She has over thirty (30) years of work experience in both industry and academia. She was associated with SOIL School of Business Design as Professor & Dean, Gurugram, Kishanchand Chellaram College, Mumbai, MS University, Baroda and Dave Thomson Associates Publishing House, Pune.
Her research interests are in Media Business, Communication, Regional Journalism & Film Appreciation.
RESEARCH & PUBLICATIONS
As a Researcher:
- She was invited as a keynote speaker on two occasions:
- Keynote Speaker at EDEN- 2017 (European Distance & E-Learning Network)., the Annual Conference held at Jönköping University, Sweden.
- Keynote speaker GEM (Genres & Media Landscape in virtual-physical Gaming space) 2018, International conference, Sweden.
- Her academic areas of interests include:
- Communication, Journalism, Media Research & Advertising
Publications:
- Convenor to 9 International Conferences, Media Summit (2014.-2022)
- Editor, Media Research & Communication Studies Journal (ISSN) 9 editions 2014-2022 and Editor of 8 ISBN books.
- Editor, Digital Media Literacy in 2021, Shineeks Publishers ISBN: 978-1-63278-978-5,2021.(US)
- Editor, UGRIMM (Undergraduate Research in Mass Media), A compilation of undergraduate students’ research. Shineeks Publishers ISBN: 978-1-63278-934-1(US).
- Authored, Newspaper Business in India: A case study of Marathi Newspaper Business in Mumbai. Shineeks Publication, US.2022.
- Responsible for PG dissertations for more than 100 students annually from 2014 - 2022
- Presented papers in conferences and wrote several research papers for journals. Some of them are:
- Content Analysis of Messages in Advertisements of a two-wheeler Automobile Industry. Media Research and Communication Studies Journal, Volume 3, ISSN 2394-7594,2016.
- Increasing Print Media Reportage on Gender-based violence - A short content analysis study. Media Research and Communication Studies Journal, Volume 3, ISSN 2394-7594, 2016.
- Censorship of Controversial Content in Hindi Films. Film Fantasies and Cinema Through an Indian Lens, Authors Press, ISBN 978-93-90588-71-8. 2021
- A Study on the Influence of Beauty Bloggers (Vloggers)as compared to Traditional Celebrities on Female consumers in Mumbai, GAP Gyan, Vol IV (Issue III),2021.
- A Study of Web-Based Learning to Traditional Learning in Media Education, GAP Bodhi Taru, Vol IV (Issue III) – UGC CARE listed,2021.