FACULTY
Learning from some of the best minds in education and in the industry
Prof. Noorie Baig
Assistant Professor - Literary & Cultural Studies
Email: noorie.baig@flame.edu.in
Ph.D. in Communication from the University of New Mexico, USA;
MA in Communication from California State University, Fullerton, USA;
B.A. in Communication and Psychology from the University of San Diego, USA
MA in Communication from California State University, Fullerton, USA;
B.A. in Communication and Psychology from the University of San Diego, USA
BIO
Dr. Noorie Baig (she/her) earned her PhD in Communication at the University of New Mexico in Albuquerque. She specialises in critical intercultural communication using qualitative and oral history methodologies. Her research focuses on how South Asians communicate and negotiate their identities in transnational and migrant contexts. Her current research project focuses on South Asian activists and organisers in the US and how they negotiate the model minority myth.
She has over 14 years of teaching experience and has previously taught communication courses at California State University, Fullerton, and the University of New Mexico, Albuquerque. She teaches courses such as Public Speaking, Professional Communication, and Reading Popular Culture at FLAME University.
RESEARCH & PUBLICATIONS
JOURNAL ARTICLES
- Arora. S., Baig, N., Kalra, N. (2023) Trans*(gressive) Failures: Cis-heteronormative Gaze in OTT Media. Journal of Creative Communications. https://doi.org/10.1177/09732586231193571
- Asante, G., Baig, N., & Huang, S. (2019). (De)politicized pleasures and the construction of (White) queer utopia in Netflix’s Sense8. Queer Studies in Media & Popular Culture, 4(3), 319-334. https://doi.org/10.1386/qsmpc_00015_1
- Eguchi, S., & Baig, N. (2018). Examining Embodied Struggles in Cultural Reentry through Intersectional Reflexivity. Howard Journal of Communications, 29(1),33-48. https://doi.org/10.1080/10646175.2017.1315692
- Baig, N. (2016). (Re)defining transnational identities through diasporic philanthropy in South Asian Indian nonprofit organisations. Kaleidoscope: A Graduate Journal of Qualitative Communication Research, 15, 1-23. (Lead Article). https://opensiuc.lib.siu.edu/kaleidoscope/vol15/iss1/2/
- Baig, N., Ting-Toomey, S., & Dorjee, T. (2014). Intergenerational narratives on face: A South Asian Indian American perspective. Journal of International and Intercultural Communication, 7(2), 127-147. https://doi.org/10.1080/17513057.2014.898362
- Dorjee, T., Baig, N., & Ting-Toomey, S. (2013). A social ecological perspective on understanding “honor killing”: An intercultural moral dilemma. Journal of Intercultural Communication Research. 41(3), 1-21. (Lead Article). https://doi.org/10.1080/17475759.2012.723024
CONFERENCE PRESENTATIONS
- Baig, N. (2024, June). Methodological Exploration of Oral History and Critical Thematic Analyses: South Asian Activists and the Model Minority Myth. Abstract competitively selected by the Activism, Communication, and Social Justice division at the International Communication Association convention, Gold Coast, Australia
- Baig, N. (2024, June). Oral History Of South Asian Activists In The U.S. And The Effects Of The Model Minority Myth. Paper competitively selected by the Ethnicity and Race in Communication division at the International Communication Association convention, Gold Coast, Australia.
- Baig, N. (2023, April). Negotiating the Model Minority Myth. Invited research webinar for Society for Intercultural Education, Training and Research (SIETAR) India.
- Arora. S., Baig, N., Kalra, N. (2022, May). Trans*(gressive) Failures: Cis-heteronormative Gaze in OTT Media. Paper competitively selected by the Popular Media & Culture division at the International Communication Association convention, Paris, France. (Awarded Top Faculty Paper).
- Arora. S., & Baig, N. (2019, November). Violent Heteronormativity and Toxic Masculinity: Unpacking Netflix’s ‘Sacred Games’ Paper competitively selected by the Asian/Pacific American Communication Studies Division at the National Communication Association convention, Baltimore, MD.
- Baig, N. (2018, November). Womentoring: Intersectionality – You keep saying that word – I do not think it means what you think it means. Presenter for a panel by the Women’s Caucus and Division at the National Communication Association convention, Salt Lake City, UT.
OTHER PUBLICATIONS
- Ginossar, T., Oetzel, J. G., Asante, G., Shah, S. F., & Baig, N. (2015). Assessment of HIV Unmet Needs in New Mexico. Official Published Data Report Prepared for: New Mexico Department of Health.
- Baig, N. (2014). Uncovering face: How two generations of South Asian Indian Americans navigate “izzat.” Communication Currents, 9(3). (Invited Submission).