FACULTY
Prof. Swapnil Tawde is an Assistant Professor of Marketing at FLAME University. He has completed Fellow Program in Management (Marketing) from S.P. Jain Institute of Management & Research, Mumbai. He holds a Master’s Degree & a Bachelor’s Degree in Management Studies from Mumbai University.
Prof. Swapnil has a total work experience of 4 years in the Advertising Industry. Before joining FLAME, he was a full-time doctoral research scholar at S.P. Jain Institute of Management & Research (SPJIMR), Mumbai, for over five years. His doctoral thesis explored consumers' pathway from green skepticism to green purchase behavior across various green products. Swapnil has also published research papers in International journals exploring green buyers' willingness to pay more and the impact of consumers' beliefs of environmental risks on buying intentions.
His research interests are green consumerism, ethical buying decisions, and heuristics, self-concepts in green buying, and green consumer psychology.
PUBLICATIONS
- Tawde, S., and R.V., S.H. (2024). 'How does green consumers' self-concept promote willingness to pay more in green buying? A sequential mediation effect of green product virtue and green perceived value'. Journal of Consumer Behavior (Special Issue – Environmental Values and Sustainable Consumption). (ABDC - A).
- Tawde, S., Kamath, R., & R.V., S.H. (2023). 'Mind will not mind'– Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy. Journal of Cleaner Production, 383, 135506. (ABDC - A).
- Bharani., S., Roy, S. and Tawde., S.' Green Products Wrapped and Delivered: Consumers preference for sustainable e-commerce practices. 'The International Review of Retail, Distribution, and Consumer Research'. (ABDC - B).
CONFERENCE
- Tawde, S., Kamath, R., R.V. SH., and Sharma, RW. "Green Intention-Purchase Behavior Gap: What makes consumers walk the talk." 2023 American Marketing Association Winter Academic (AMA) Conference (Nashville, USA), 06th February, 2023.
- Tawde, S., Sharma, RW., Kamath, R., and R.V. SH., "Exploring green consumers' skepticism – perceived value association: What lowers green consumers' negative evaluations? (17th NASMEI Conference, Great Lakes, India) (Mahabalipuram, Tamil Nadu, India), 18-19th December, 2023.
- Tawde, S., Sharma, RW., Kamath, R., and R.V. S.H. "Further Insights into Green Perceived Value: The role of information clarity and credibility of environmental information." 2024 American Marketing Association Summer Academic (AMA) Conference (Boston, USA), 16-18th August, 2024 - Accepted.