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ConneXions: Webinar 13 - Identifying New Ways to Generate Revenue
Saturday, June 27, 2020, 07:00pm - 08:00pm
Webinars
Webinars
Webinar 13 | Identifying New Ways to Generate Revenue
Saturday, June 27, 2020 | 7pm to 8pm IST
Dr. Daniel C. Smith
President of the Indiana University Foundation
Professor of Marketing, Kelley School of Business
Indiana University
During challenging economic times, many firms quickly find ways to reduce costs. But this is also a time to become more innovative, borrowing learnings from multiple disciplines, in finding ways to sustain and even grow sales revenue. In this session, we will discuss a number of proven approaches to identifying new sources of profitable demand for your products and services as well as identifying new service and product offerings you can bring to the marketplace often with minimal investment.
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Speaker Profile
Dan is the former Dean of the Kelley School of Business at Indiana University, one of the largest and most prominent business schools in the U.S. He is a widely published author in the area of marketing strategy and brand development and is a sought after consultant who has worked for multiple international companies such as IBM, Samsung, 3M, Ingersoll Rand, and Gilead Pharmaceuticals among others. Dan is one of the highest rated marketing instructors in the U.S. by Business Week and has extensive international teaching experience having taught in India, Croatia, China, Korea, Hungary, Belgium, Poland, and the UK. Dan is also a member of the Advisory Council of FLAME University.: