In order to compete today, CEOs and business leaders need evolutionary skills that will ensure the survival of their businesses in a fast-changing climate. Business fitness now means learning, if not entirely new, how to be agile, resilient and creative. It means adapting to the marketplace in quick generational cycles. That requires a brave new brand of leadership, and from my vantage point, as Nihilent works alongside companies young and old from around the globe, it requires being able to think like a business designer. The hour-long design thinking masterclass titled ‘Holistic Design for Digital Innovation’ seeks to enable business leaders to shift the purpose of an organization made for today to an organization fit for tomorrow. This session will help build an appreciation for the emergent role and strength of design, drawing a fine balance:

• Contrasting between linear and non-linear approaches
• Combining convergent and divergent thinking
• Studying both macro and micro-interactions
• Distinguishing between incremental and radical innovation
• Weighing real world against the unconstrained world of ideas
• The power of quantitative and qualitative analysis
• Using human psychology-based heuristics to design behavioral nudges
• Designing interactions that can deliver memorable experiences for the customer
• Building adaptive and sustainable innovation capabilities within businesses