Speaker Profile
Prof. Preetha Menon is Associate Professor - Advertising and Branding at FLAME University. She received her Doctorate in Management from IIT Madras. She has completed MMS (Marketing) from University of Mumbai and PGD in Advertising and Marketing from Xavier Institute of Communication. She holds a Bachelor’s Degree in Commerce from SIES College of Commerce and Economics, Mumbai.

Prof. Preetha’s current research includes consumer neuroscience and experimental research on advertising and branding topics. She is well published in international journals of repute like European Journal of Marketing, International Journal of Innovation Science, Media Watch amongst others.

Prior to joining Flame, she was associated with Symbiosis Centre for Behavioural Studies, Symbiosis Institute of Business Management, Great Lakes Institute of Management, Christ University, TCG Communications, Direct Edge and Neptune Advertising. She has been involved in mentoring start-ups for creating workable marketing solutions. She has also worked on consulting assignments for M&M, Bajaj Auto Ltd, Evonix Technologies in consumer insighting, customer value propositions and brand positioning. During her advertising agency stint, she has worked with clients like Taj Hotels, Madura Garments (Louis Phillipe, Van Heusen and Allen Solly) and 3M amongst others.

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