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International Research Seminar Series - Session 07 | How to Create Impactful Case Studies
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Friday, October 29, 2021, 02:30pm
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With more than 27 years of experience in Industry and teaching, Prof. Puri specializes in Sales and Marketing. Currently, he is a Professor of Marketing at the Asian Institute of Management, Philippines. Before this, he has worked at IMT Ghaziabad, Trident, and Novartis in India.

He has significant publications to his credit, with two publications in Harvard Business Review. He has more than 80 case study publications with Ivey Publishing, WDI Publishing (University of Michigan), and IMD, Lausanne. He has also published articles and research papers in magazines, newspapers, and International Journals. His recent article was published in the European Journal of Marketing. His book on Sales and Distribution Management, co-authored with Still, Cundiff, and Govoni, is published with Pearson. He also has ten edited books to his credit.

He is a visiting faculty at many prestigious business schools like S P Jain-Singapore, Fachhochschule Vorarlberg-Austria, Varna University of Management-Bulgaria, IMT-Dubai, IIM Visakhapatnam, Great Lakes, and Jagdish Sheth School of Management in India.

Prof. Puri has conducted many FDPs on case writing and case teaching.

 

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