Are you curious about how your brain influences your buying choices? Dive into the world of neuro marketing! From eye-tracking to brain scans, neuro marketing leverages advanced technology to decode what drives consumer engagement, offering valuable insights for creating impactful marketing strategies. Imagine ads that not only catch your eye but also tap into your emotions and preferences. Ready to explore how these insights can make marketing more effective? This session will uncover how neuro marketing is changing the game!

Speaker: Prof. Preetha Menon, Associate Professor - Advertising and Branding

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