The new experience economy

www.pressreader.com | May 11, 2024

It’s Christmas Eve and I’m in Calmshet, a farm-stay an hour or so outside Pune. ‘The vibe is bric-a-brac’, I tell a friend on WhatsApp, after noticing old rosewood furniture, office chairs (a lot of them), couches with sheets thrown across them and, outside, in a small bamboo grove, a naked mannequin behind a Perspex shield. The friend approves: ‘Awh, that is a vibe!!! Sounds gorgeous!!’

At the lunch table, shortly after I land, a mother is waiting for her 4-year-old to put down his tablet and eat a ball of rice she’s been dangling for the longest time; across from her, a father is performing the same ritual with his child. ‘Has anyone swum in the lake?’, I venture, at the risk of sounding irrelevant. The mother, after looking at me with mild stupefaction, clips back: ‘A lake and the swimming pool, they’re not the same. It might not be clean, also’. These sentiments are replayed, a couple of hours later, when a woman who I bump into on my way to the lake for a dip tells me: ‘I only swim in the swimming pool’. It made sense then why this place would have a tiled, lounge pool on the hillside, away from the lake, its sprat and other water borne organisms. But this too, it turns out, is not for everyone. One guest, after giving me directions on where to find it, adds in an almost apology: ‘but it’s lake water’.

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