About the Program
This is an introductory level course to give a broad overview of the topic with some activities to practice and start to build these skills. It will touch upon the meaning and relevance of creativity and innovation and how one can be creative and innovative. The course would help the students to understand what is entrepreneurship and why is it important and relevant in today’s context. It would introduce the entrepreneurial mindset and approach and highlight the usefulness of the same, and provide a path to build this skill. The students will get to learn about inspiring entrepreneurial ventures and get a chance to come up with their own ideas to pursue further.
Course Objectives
- Introduction to Creativity and Innovation
- To understand the concept of Entrepreneurship
- To understand concept of Entrepreneurial Mindset and Introduction to Effectuation
- Introduction to Ideation for Entrepreneurship
- Introduction to Lean Startup Approach
Faculty
Prof. Seema Potluri
Assistant Professor - EntrepreneurshipProf. Seema Potluri is an Assistant Professor of Entrepreneurship at FLAME University. PhD Degree in Entrepreneurship from the Indian Institute of Technology Kanpur and Curtin University Australia. She holds a Master’s Degree in Chemistry and a Bachelor’s Degree from University of Allahabad.
Prof Seema has over 17 years of experience both in manufacturing as well as education industry. She has been associated with IIT Kanpur, developing an entrepreneurial landscape at the institute. She has also worked with Hindalco Industries Limited and Cipla Limited.
Seema's primary research interests include but are not limited to entrepreneurship, green entrepreneurship, women entrepreneurship, participation of women in green entrepreneurship and sustainable practices in businesses. Her doctoral thesis is titled 'The role of Bricolage in women green entrepreneurship: An exploratory study.'