Dr. Kwak is the Dean of the School of Communication, B.M. Labroo Chair Professor of Marketing, and Professor of Marketing at FLAME University. Before joining FLAME, he served as the IIMA Chair Professor and Professor of Marketing at the Indian Institute of Management Ahmedabad (IIMA). He also held the position of Professor of Marketing (tenured) at Drexel University’s LeBow College of Business for 20 years, where he was recognized as the Dean's Research Fellow, Distinguished Teaching Fellow, and Marketing Ph.D. Coordinator. Dr. Kwak holds a Ph.D. in Marketing from the Terry College of Business and an M.A. in Advertising from the Grady College of Journalism and Mass Communication, both at The University of Georgia. He is also an International Research Fellow at Waseda University in Tokyo, Japan, and has been a visiting faculty member at institutions such as the University of Amsterdam, KAIST Business School, and Hankuk University of Foreign Studies in South Korea among others.

Hyokjin’s primary research focuses on strategic branding, advertising effects, and artificial intelligence (including machine learning, deep learning, and natural language processing). His work has been published in leading marketing journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, Media Psychology, Journal of Advertising, International Journal of Advertising, and Journal of Advertising Research among others. He is a Senior Associate Editor for the International Journal of Advertising and serves on the editorial review boards of the International Journal of Research in Marketing, Journal of Advertising, and Journal of the Academy of Marketing Science. Previously, he was the Editor-in-Chief of the Journal of Global Scholars of Marketing Science. Several of his Ph.D. students have received national recognition for their dissertations, including awards such as the Mary Kay Dissertation Competition by the Academy of Marketing Science in the US.