Major-Minor Combinations

A minor in Psychology inculcates an understanding of the discipline through exposure to its breadth. It also aims at imparting basic psychological skills like observational skills, communication skills, active listening skills, and interpersonal skills. Finally, the minor prepares students to apply knowledge of psychological principles across various settings.

The Psychology Minor Program aims to:

• inculcate in students an in-depth understanding of the nature and processes of the human brain, mind and behaviour, and their interdependence
• inculcate an understanding of how the discipline of Psychology has evolved over time
• impart the set of skills required to observe, understand and generate critical interpretations of human behavioural patterns within different social contexts
• enable students to conceptualize and operationalize independent research projects and document the same
• introduce students to practical applications of Psychology in different contexts

On completion of the Minor Program the student will:  

• have an understanding of psychological concepts and varied theoretical frameworks and their evolution over time
• be able to think, observe, assess and critically analyze various psychological processes and the manifested behaviour across contexts
• be able to understand the application of different theories across different fields of Psychology
• be able to conduct basic independent research studies, group projects and document the same
• be able to use basic skills in psychology, like observational skills, communication skills, listening skills and interpersonal skills across multiple contexts
• be able to appreciate diversity and work effectively on diverse teams

List of 16 Minor Psychology Courses

Introduction to Psychology

This module will introduce the students to psychology as a popular discipline, elaborate on its basic psychological processes, elaborate on the significance of the different fields of psychology, and introduce to the students the contributions of the established and upcoming fields.

Methods of Psychology

This course focuses on the various methods of Psychology. The course enables students to understand several techniques for managing and interpreting psychological data. Students develop an understanding of scientific processes and scientific inquiry for psychological research and information.

Social Psychology

Social psychology studies the influence of others on an individual's thoughts, emotions and behaviors. Because we spend a great deal of each day interacting with others in a variety of different situations, the topics of social psychology are myriad. This module will help students discover ways to apply social-psychological principles to their day-to-day experiences and to better understand themselves and others.

Personality Psychology

Personality is an important aspect of human beings studied in psychology. Personality theories are a set of assumptions related to human behavior. Theories of personality help one understand how personality traits develop, whether personality can be changed, and how we can bring about this change. An attempt will also be made to look at personality within the Indian context and contrast it with western conceptualizations.

Counselling Psychology

This course will provide students with a deeper understanding of the different domains of counseling and the various approaches through which various issues and problems faced by human beings can be addressed. In addition, regardless of theoretical orientation, the course provides the opportunity to learn basic counseling skills and competencies necessary for initiating and maintaining relationships with clients. By means of weekly structured practice assignments as well as transcript assessments of their own interviews, students will learn how to identify and conduct competent counseling interviews.

Community Psychology

This course focuses on applying basic psychological knowledge and methods to community problems. This course aims at helping students understand the concept and process of community psychology and mental health. It aims at using psychological methods to solve real-life problems in the community. The course also focuses on community mental health through research and social intervention programs such as prevention, citizen participation, environmental change, and the influence of public policy. This course will introduce the key concepts involved and, through the use of community case studies and activities, acquaint students with the methods community psychologists use. It seeks to understand the relationship between individual well-being and societal influences.

Industrial Psychology

This module underlines the significance of the concept of work and the application of theoretical models in the discipline of industrial psychology to work.

Education Psychology

This module explores the ‘teaching-learning’ paradigm with reference to the human relationship aspect as well as an understanding of the characteristics, behavior, motives and cognitive abilities of the people involved.

Health Psychology

This unit is an introduction to the principles of research in psychology and the various concepts and methods of research. This module will cover the entire process of conducting research, which includes methods of data collection, techniques of data analysis, and issues and problems in doing research.

Cross-Cultural Psychology

This module debates the significance of the role of culture in defining behavior and deconstructs certain assertions about culture.

Positive Psychology

This course helps students recognize the positive aspects of human life and how psychological health and happiness are not just the absence of disease or infirmity. It also helps to conceptualize happiness, subjective well-being, resilience, etc.

Advanced Research Methods

Through this course, students will learn advanced uses of statistics. They will be trained in using statistical software to clean, code and analyze data. The course will cover a variety of procedures for both continuous and categorical variables, for parametric and non-parametric data. Students will learn to apply these in their own research as well as use their understanding to critically evaluate published research.

Psychology and Crime

This course is aimed at introducing students to psychological factors underlying criminal behavior and the applications of psychology in the criminal and legal systems. Students will be exposed to various theories of crime, assessments in criminal psychology, and research methods in criminal and forensic psychology.

Sport and Performance Psychology

This course focuses on using psychological knowledge and skills to address optimal performance and well-being in athletes. The course will also consider the developmental and social aspects of sports participation and systemic issues associated with sports settings and organizations.

Decision-making

The course will introduce students to the psychology of decision-making. Discussions throughout the course will revolve around topics of Rationality, Uncertainty, Intertemporality, and Morality. The course will provide insight into the process of decision-making from a psychological, behavioral and neural perspective. The aim is to allow students to understand their own and others' decisions and make effective decisions. Practical and research-based teaching approaches will be employed so as to open both industrial and academic avenues in Behavioral Economics, Consumer Psychology, Neuromarketing and Neuroeconomics.

Psychotherapies

This course will provide students the opportunity to learn about the specific characteristics, techniques and actual skills involved in popular and contemporary therapeutic approaches in psychology. Through structured workshops and frequent role-playing and practice sessions, students will be able to understand and practice the hands-on skills needed to successfully deal with client issues based on the theoretical approaches covered. Besides the popular approaches like behavioral, cognitive behavioral, client-centered and humanistic therapies, the course will also introduce students to more recent approaches in the field like art-based therapies, mindfulness techniques, animal-assisted therapy, and online psychotherapy.

The minor develops an entrepreneurial mindset in students, which differentiates them from other employees in any organization. They cover a broad spectrum of topics and skills required to think creatively, ideate solutions for difficult problems, create innovative solutions, convert them into viable opportunities, make a detailed business plan, understand the issues in financing start-ups, and scale the venture profitably. The minor goes beyond the mere introduction of concepts and frameworks, to include inter-disciplinary applications through experiential learning, continuous improvement and innovation, strategic planning to scale up for global competitiveness, and creating economic and social value for the entrepreneur and the stakeholders.

After successful completion of the Minor, the student will be able to:

• Demonstrate an entrepreneurial mindset.
• Outline the various resources required to convert the opportunity into a real venture.
• Estimate the funding needed to set up and make the venture sustainable over time.
• Assess the financial viability of a new venture and recognize the importance of cash flow management.
• Develop a business plan to raise finance for a venture.
• Relate to the methodology used by financiers to examine a funding request.
• Recognize the phases in the life cycle of a venture and its related nuances of resource requirements and management focus.
• Formulate a strategy to create demand, deliver the solution, and scale the venture with a sustainable cash flow.
• Describe the significance of micro, small, and medium enterprises, as well as the challenges of managing them as an entrepreneur.
• Distinguish the requirements of doing business in the rural markets and with people at the bottom of the pyramid with respect to the urban and international markets

List of 26 Minor Entrepreneurship Courses

Introduction to operations research

The course exposes students to fundamental optimization procedures and techniques to help them attain skills at structuring business problems, modeling them as a mathematical program, Microsoft Excel to solve such models, interpreting solutions, and using the solutions to answer the business problem. The focus of this course will be on the applications of quantitative methods in modeling business situations.

Introduction to finance and accounting

The course is aimed at introducing the students to the vocabulary of accounting theories and practices. Beginning with the accounting concepts and introducing the basic tenets of maintaining the books of accounts, the course culminates in the preparation of financial statements like the income statement, balance sheet, and cash flow statement. It also covers the bank reconciliation statement and bills of exchange.

Consumers and markets

This course provides a conceptual framework for the students to understand the various dimensions of marketing as a discipline. It focuses on exploring various aspects of marketing, markets, consumers, their shopping behavior, and their motivations. It gives a broad understanding of the exciting world of shops, shopping, and shoppers.

Introduction to people management

This course introduces students to the fundamental context, concepts, and significance of human resource management in organizations.It incorporates the application of psychological and sociological concepts to provide an understanding of how people work in organizations. The course familiarizes students with the fundamental ideas of organizational behavior and human resource management and prepares them for the advanced courses under the specialization. It is designed as an essential first course for students of management and entrepreneurship, to familiarise them with the practices of managing people in organizations.

Introduction to entrepreneurship & family business

This course introduces students to entrepreneurship and family businesses. It provides an overview of how they came into being, their perspective on the ecosystem, their mindset, and how they manage their enterprises.

Introduction to spreadsheet modelling

This course deals with the use of spreadsheet to solve managerial problems. It merely highlights the use of Microsoft Excel as an aid in formulating business problems and invoking appropriate functions to resolve them.

Introduction to quantitative methods

This course is designed to give undergraduate students an introduction to decision-making. The use of quantitative techniques is increasingly being adopted in all areas of human endeavor. The need to collect, analyze and interpret mathematical output is increasingly appreciated for arriving at conclusions or in strategic decision-making. This course will deal with the fundamental concepts required to model, analyze and solve quantitative problems arising in any discipline. A student undertaking this course can have little to no formal introduction to mathematics and statistics at the higher secondary level.

Managerial economics

This course provides a foundation of economic theories and models for use in managerial decision-making. The course provides students with an overview of theories of demand, supply, production, and competition and equips them with the tools and techniques to make effective economic decisions in different business environments.

Accounting for managers

Financial accounting provides the means of recording and reporting financial information in a business. Accounting plays a vital role as an information system for monitoring, problem-solving, and decision-making. This course provides the fundamentals of financial accounting and goes on to demonstrate how accounting fits into the overall business environment of an organization. In addition to this, management accounting systems, which have a strong internal focus, can be effective tools for providing information that is useful in decision-making at all levels of the organization. Management accountants play a strategic role in developing and providing both financial and non-financial information that is critical to the success of an organization.

Marketing management

This course provides a conceptual framework for the students to understand the function of marketing in an organization. The course helps students apply marketing concepts and theories to case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore of the importance of creating effective marketing strategies.

Organisational behavior

This course is an introduction to organizational behavior for undergraduates. It discusses behavior in organizations at individual, group & organizational levels and provides an understanding of the underlying aspects that drive behavior. It delves into various theories and their applications in the organizational context.It also helps students understand how to use various tools and practices to direct individual actions toward organizational goals.

Research methods in management

The objective of the course is to enable students to understand the role and importance of research in improving managerial decisions when faced with uncertainty. Research methods are applied in all functional areas of business, viz., operation management, accounting, finance, and marketing. The issue facing managers is not a shortage of information but how to use the available information to make better decisions. Learning this course helps students recognize that data are inherently variable and that the identification, measurement, control, and reduction of variation provide opportunities for quality improvement.

Financial management

This course in financial management provides a detailed understanding of the finance function and its interrelationship with other areas of business. It seeks to develop the foundation for financial management concepts. It primarily helps the student understand how businesses make investment, financing, working capital management, and dividend decisions and what the key factors are that influence these decisions.

Design thinking for managers

Design thinking is a powerful tool to tackle the unstructured and the unknown. It is a ‘human-centered’ approach to problem-solving that emerged at Stanford in the 1960s primarily as a systematic, immersive approach to product design. In recent years, it has been found that these approaches can be extended to a wide category of ill-structured, real-world problems, both in emerging and developed markets alike. It is getting increasingly popular not only across top corporations but also in rural, semi-urban, and underserved sections of society. Given the diversity of challenges that we face today, it, therefore, becomes necessary to have thinkers and doers who can focus on addressing such challenges. It helps build those capabilities.

Business ethics and corporate governance

The course aims to develop in the student a clear perspective on the role and responsibilities of business in society. It helps the student understand the role of ethics in business. It also dwells on corporate governance frameworks and their relevance to the contemporary business environment.

Business innovation, entrepreneurship and strategy

The course is designed to expose the student to innovation and its application in entrepreneurship. Today, it is the use of innovation in entrepreneurship that makes companies sustainable and poses a threat to competitors. This course will enable students to understand the dynamic nature of the environment and the need to be innovative. In this course, the emphasis is not on filling out frameworks. On the contrary, students will be taught to exhibit unconventional thinking and link it to entrepreneurship. The practical and interwoven theoretical nature of class deliberations will weed out a deeper understanding of entrepreneurship. This course enables a student to understand the role of innovation on different fronts such as product, process, business model, etc.

Logistics management

The Logistics Management course will help the participants understand how logistics is managed in modern global supply chains on the inbound and outbound sides and what techniques are employed to make supply chains lean and efficient. Industrial packaging (unitization, palletization, and containerization), and all of the modes of transportation (rail, road, marine, and air) are covered in detail. Logistics documentation for national and international trade is also studied. Other topics covered in the course include warehousing, inventory management, and logistics service providers.

Supply chain management

The Supply Chain Management (SCM) course helps participants understand the key concepts, strategies, tools, and technologies related to Supply Chain Management. The overall structures of different types of supply chains and the techniques used to manage them are covered in adequate detail. The four supply chain cycles, namely the procurement cycle, manufacturing cycle, replenishment cycle, and customer order cycle, are included to give a holistic picture of the business operations.

Supply chain design and sourcing

The Supply Chain Design and Sourcing (SCDS) course focuses on the key concepts, tools, and technologies related to supply chain strategy formulation, strategic sourcing, and advanced supply management (purchasing). The course is designed to help participants understand the linkages between the competitive strategy of the firm and the supply chain strategy. The techniques used to mass customize products for the end user are thoroughly discussed.The purchasing process, strategic sourcing, and portfolio approach to sourcing are also included.

Enterprise systems

The Enterprise Systems (ES) course is designed to familiarize the participants with the Enterprise Resource Planning (ERP) systems that are now universally used by business organizations to run their transactions and generate various reports. The course helps students understand the cross-functional nature of business processes and their relationship to organizational areas. The participants can familiarize themselves with the key business processes through hands-on experience with the latest version of one of the enterprise resource planning packages. Detailed case studies and exercises are included.

Project management

The Project Management course helps students understand how large-scale projects are conceptualized, planned, and executed in a systematic way. The course covers the generation and screening of project ideas, assessment of the techno-economic feasibility of the projects, project appraisal techniques, project financing (including infrastructure finance), project planning and control using network techniques (PERT and CPM), cost control and quality control, crashing of activities for optimizing project costs vis-à-vis the project schedule, computerized project management (using Microsoft Project), and risk management for projects.

Production planning & control

The main objective of this course is to make the students familiar with how production planning is done in large manufacturing organizations using ERP and SCM software packages. The students will learn the basic framework of Production Planning & Control processes, Master Production Scheduling and Material Requirements Planning, MRP Outputs, Order Release and Order Management Processes. The topics covered include Overview of Manufacturing Resource Planning (MRP-II), Strategic and Business Planning and Resource Requirements Planning; Sales and Operations Planning; Demand Management; Material Requirements Planning Procedure; MRP-I Outputs and the Order Management Process.

Advanced supply chain management

This course covers advanced topics in SCM, such as Industry Initiatives for Supply Chain Synchronization: Continuous Replenishment (CR); Efficient Consumer Response (ECR); Vendor-Managed Inventory (VMI); and Collaborative Planning, Forecasting, and Replenishment (CPFR); Supply Chain Risk Management, and Business Continuity Management (BCM); Sustainability Issues in Supply Chain Management including the Triple Bottom Line: Planet, People, Profit; the Impact of New Environmental Regulations; The 3Rs of Sustainable Supply Chain Management: Reduce, Reuse, and Recycle; and Reducing the Transport-Intensity of Supply Chains.

Lean concepts for managers

The course describes the need for lean management, how wastes can be identified and eliminated; what tools are available for continuous improvement; and how and when these tools are used.

The course covers the following topics: Principles of Lean Management (Why Lean in the Indian Context, Toyota Production System, Principles and Pillars of Lean); Wastes, and Concept of Value Addition, and Non-Value Addition; Value and Value Stream Mapping, Current State Diagram; Continuous Improvement Tools (Pareto, Fishbone, Control Charts, Scatter Diagrams, Checksheets, Affinity Diagrams); Workspace Organization; 5S Principles; Mistake Proofing (Poka Yoke); Concept of Push-Pull; Production Flow Analysis. Design of Cells Using ROC1 and ROC2; Kanban, Visual Signals, and JIT; Measuring and Analyzing Value Stream; Takt Time, Flow Rate; Future State Diagram; Lean Maintenance and Total Productive Maintenance.

The Business Analytics minor offers courses in the disciplines of Business and Data Analytics, Advanced Operations Research, and Enterprise Data Management, besides introducing the student to Big Data, AI and ML. Relevant skill sets are imparted to the students through an appropriate blend of academic and experiential learning. Also, a solid foundation is laid in the application of statistical methods, techniques, and tools to large datasets.

After successful completion of the Minor, the student will be able to:

• Develop a sound understanding of the basic concepts of data and its different forms (numbers, text, images, audio, etc.)
• Develop a deep understanding of methods for extracting relevant data from different sources
• Develop the ability to identify business problems using patterns of data
• Develop the ability to formulate business problems mathematically
• Develop an ability to interpret solutions
• Demonstrate the technical skills required for solving business problems, including using relevant tools/platforms and commercial programming languages
• Identify and apply the knowledge acquired in the classroom to different domains such as supply chain, finance, marketing and human resources

List of 23 Minor Business Analytics Courses

Introduction to operations research

The course exposes students to fundamental optimization procedures and techniques to help them attain skills at structuring business problems, modelling them as mathematical program, Microsoft Excel to solve such models, interpreting solutions, and using the solutions to answer the business problem. The focus of this course will be on the applications of quantitative methods in modeling business situations.

Introduction to finance and accounting

The course is aimed at introducing the students to the vocabulary of accounting theories and practices. Beginning with the accounting concepts, introducing the basic tenets of maintaining the books of accounts, the course culminates in the preparation of the financial statements like the income statement, balance sheet, and cash flow statement. It also covers the bank reconciliation statement and bills of exchange.

Consumers and markets

This course provides a conceptual framework for the students to understand the various dimensions of marketing as a discipline. It focuses on exploring various aspects of marketing, markets, consumers, their shopping behavior, and their motivations. It gives a broad understanding of the exciting world of shops, shopping, and shoppers.

Introduction to people management

This course introduces students to the fundamental context, concepts, and significance of human resource management in organizations. It incorporates the application of psychological and sociological concepts to provide an understanding of how people work in organizations. The course familiarizes students with the fundamental ideas of organizational behavior and human resource management and prepares them for advanced courses under the specialization. It is designed as an essential first course for students of management and entrepreneurship, to familiarise them with the practices of managing people in organizations.

Introduction to entrepreneurship & family business

This course introduces students to entrepreneurship and family businesses. It provides an overview of how they came into being, their perspective on the ecosystem, their mindset, and how they manage their enterprises.

Introduction to spreadsheet modelling

This course deals with the use of spreadsheets to solve managerial problems. It merely highlights the use of Microsoft Excel as an aid in formulating business problems and invoking appropriate functions to resolve them.

Introduction to quantitative methods

This course is designed to give undergraduate students an introduction to decision-making. The use of quantitative techniques is increasingly being adopted in all areas of human endeavor. The need to collect, analyze and interpret mathematical output is increasingly appreciated for arriving at conclusions or in strategic decision-making. This course will deal with the fundamental concepts required to model, analyze, and solve quantitative problems arising in any discipline. A student undertaking this course can have little to no formal introduction to mathematics and statistics at the higher secondary level.

Managerial economics

This course provides a foundation of economic theories and models for use in managerial decision-making. The course provides students with an overview of theories of demand, supply, production, and competition and equips them with the tools and techniques to make effective economic decisions in different business environments.

Marketing management

This course provides a conceptual framework for the students to understand the function of marketing in an organization. The course helps students apply marketing concepts and theories to case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore of the importance of creating effective marketing strategies.

Introduction to big data and cloud computing

This course aims to introduce students to distributed systems designed to process large quantities of data. It provides exposure to analytics frameworks such as Apache Hadoop and Spark which allow programmers to analyze data on cloud platforms. The course will also introduce basic cloud computing concepts and familiarize students with working on virtual machines.

Data mining for business intelligence

The course introduces students to the basic techniques of data mining and business analytics. Students will work on extracting business intelligence from business data as well as online sources. The course will introduce analytical as well as predictive models. Finally, data visualization techniques will also be introduced in the course.

Machine learning 1: Introduction

This course provides a basic analysis of machine learning algorithms. This course will introduce supervised learning algorithms such as decision tree learning, support vector machines, and neural networks, as well as unsupervised learning algorithms including k-means and hierarchical clustering. Evaluation of learning algorithms and dimensionality reduction techniques will also be discussed.

Advanced operation research

The course exposes students to advanced optimization techniques to model and solve complex business problems. Microsoft Excel will continue to be used to solve these problems, and the student is expected to have completed the prerequisite courses. The focus of this course will be on the applications of quantitative methods in modeling business situations.

Business innovation, entrepreneurship and strategy

The course is designed to expose the student to innovation and its application in entrepreneurship. Today, it is the use of innovation in entrepreneurship that makes companies sustainable and poses a threat to competitors. This course will enable students to understand the dynamic nature of the environment and the need to be innovative. In this course, the emphasis is not on filling out frameworks. On the contrary, students will be taught to exhibit unconventional thinking and link it to entrepreneurship. The practical and interwoven theoretical nature of class deliberations will weed out a deeper understanding of entrepreneurship. This course enables a student to understand the role of innovation on different fronts, such as product, process, business model, etc.

Business applications of analytics

Students will learn about business applications of data science and data analytics in this course. Specifically, a student will be able to apply the concepts learned in lower-level classes to an existing business problem. The focus will be on the supply chain management domain, but a few general management topics, including finance and marketing, will also be taught.

Machine learning - 2: Introduction to deep learning

This course covers the introductory aspects of deep learning techniques. Some of the tools we learn are deep learning techniques, including convolutional networks, RNNs, LSTM and deep auto encoders. Applications of deep learning to text mining, image processing, and video processing will be covered. Applications of deep learning to the business and social media analytics will also be introduced.

The Marketing minor prepares the student to think like a marketer, brand manager, or sales manager. It enables students to develop a creative mindset in order to understand and solve problems in a variety of ways using various tools and models. It also prepares them to understand and adapt information systems to integrate with making correct decisions. The course also makes the students work in teams to bring forth the cross-functional nature of marketing. Different aspects of marketing need to be discussed with other areas of an organization before making a final decision. Thus, the area prepares students to work in cross-functional teams as project leaders or team members as well.

After successful completion of the Minor, the student will be able to,

• Define and understand key concepts of marketing
• Demonstrate understanding of STP and marketing mix
• Examine the innovative practices of marketing
• Compare and contrast the role of marketing and selling
• Demonstrate the use of consumer insights in creating marketing plans
• Develop an awareness of the connection between marketing communication tools and how each can use effectively
• Understand the new product development process for a new age and digital marketing firms
• Demonstrate understanding of distribution networks and retail formats
• Discuss International and Global markets
• Understand how to create effective marketing strategies for competitive advantage and sustainable growth

List of 24 Minor Marketing Courses

Introduction to operations research

The course exposes students to fundamental optimization procedures and techniques to attain skills at structuring business problems, modeling them as a mathematical program, Microsoft Excel to solve such models, interpreting solutions, and using the solutions to answer the business problem. The focus of this course will be on the applications of quantitative methods in modeling business situations.

Introduction to finance and accounting

The course is aimed at introducing the students to the vocabulary of accounting theories and practices. Beginning with the accounting concepts, introducing the basic tenets of maintaining the books of accounts, the course culminates in the preparation of the financial statements like the income statement, balance sheet, and cash flow statement. It also covers the bank reconciliation statement and bills of exchange.

Consumers and markets

This course provides a conceptual framework for the students to understand the various dimensions of marketing as a discipline. It focuses on exploring various aspects of marketing, markets, consumers, their shopping behavior and their motivations. It gives a broad understanding of the exciting world of shops, shopping, and shoppers.

Introduction to people management

This course introduces students to the fundamental context, concepts, and significance of human resource management in organizations. It incorporates the application of psychological and sociological concepts to provide an understanding of how people work in organizations. The course familiarizes students with the fundamental ideas of organizational behavior and human resource management and prepares them for advanced courses under the specialization. It is designed as an essential first course for students of management and entrepreneurship, to familiarise them with the practices of managing people in organizations.

Introduction to entrepreneurship & family business

This course introduces students to entrepreneurship and family businesses. It provides an overview of how they came into being, their perspective on the ecosystem, their mindset, and how they manage their enterprises.

Introduction to spreadsheet modelling

This course deals with the use of spreadsheets to solve managerial problems. It merely highlights the use of Microsoft Excel as an aid in formulating business problems and invoking appropriate functions to resolve them.

Introduction to quantitative methods

This course is designed to give undergraduate students an introduction to decision-making. The use of quantitative techniques is increasingly being adopted in all areas of human endeavor. The need to collect, analyze, and interpret mathematical output is increasingly appreciated for arriving at conclusions or in strategic decision-making. This course will deal with the fundamental concepts required to model, analyze, and solve quantitative problems arising in any discipline. A student undertaking this course can have little to no formal introduction to mathematics and statistics at the higher secondary level.

Managerial economics

This course provides a foundation of economic theories and models for use in managerial decision-making. The course provides students with an overview of theories of demand, supply, production, and competition and equips them with the tools and techniques to make effective economic decisions in different business environments.

Accounting for managers

Financial accounting provides the means of recording and reporting financial information in a business. Accounting plays a vital role as an information system for monitoring, problem-solving, and decision-making. This course provides the fundamentals of financial accounting and goes on to demonstrate how accounting fits into the overall business environment of an organization. In addition to this, management accounting systems, which have a strong internal focus, can be effective tools for providing information that is useful in decision-making at all levels of the organization. Management accountants play a strategic role in developing and providing both financial and non-financial information that is critical to the success of an organization.

Marketing management

This course provides a conceptual framework for the students to understand the function of marketing in an organization. The course helps students apply marketing concepts and theories to case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore of the importance of creating effective marketing strategies.

Organisational behavior

This course is an introduction to organizational behavior for undergraduates. It discusses behavior in organizations at individual, group, and organizational levels and provides an understanding of the underlying aspects that drive behavior. It delves into various theories and their applications in the organizational context.It also helps students understand how to use various tools and practices to direct individual actions toward organizational goals.

Research methods in management

The objective of the course is to enable students to understand the role and importance of research in improving managerial decisions when faced with uncertainty. Research methods are applied in all functional areas of business, viz., operation management, accounting, finance, and marketing. The issue facing managers is not a shortage of information but how to use the available information to make better decisions. Learning this course helps students recognize that data are inherently variable and that the identification, measurement, control, and reduction of variation provide opportunities for quality improvement.

Financial management

This course in financial management provides a detailed understanding of the finance function and its interrelationship with other areas of business. It seeks to develop the foundation for financial management concepts. It primarily helps the student understand how businesses make investment, financing, working capital management, and dividend decisions and what the key factors are that influence these decisions.

Design thinking for managers

Design thinking is a powerful tool to tackle the unstructured and the unknown. It is a ‘human-centered’ approach to problem-solving that emerged at Stanford in the 1960s primarily as a systematic, immersive approach to product design. In recent years, it has been found that these approaches can be extended to a wide category of ill-structured, real-world problems, both in emerging and developed markets alike. It is getting increasingly popular not only across top corporations but also in rural, semi-urban, and underserved sections of society. Given the diversity of challenges that we face today, it, therefore, becomes necessary to have thinkers and doers who can focus on addressing such challenges. It contributes to the development of those abilities.

Business ethics and corporate governance

The course aims to develop in the student a clear perspective on the role and responsibilities of business in society. It helps the student understand the role of ethics in business. It also dwells on corporate governance frameworks and their relevance to the contemporary business environment.

Business innovation, entrepreneurship and strategy

The course is designed to expose the student to innovation and its application in entrepreneurship. Today, it is the use of innovation in entrepreneurship that makes companies sustainable and poses a threat to competitors. This course will enable students to understand the dynamic nature of the environment and the need to be innovative. In this course, the emphasis is not on filling out frameworks. On the contrary, students will be taught to exhibit unconventional thinking and link it to entrepreneurship. The practical and interwoven theoretical nature of class deliberations will weed out a deeper understanding of entrepreneurship. This course enables a student to understand the role of innovation on different fronts such as product, process, business model, etc.

Consumer behavior

This course is designed to give students an understanding of consumer behavior for the purpose of developing an effective marketing strategy. The range of topics to be covered will include theories of consumer behavior involving concepts such as perception, motivation, attitude formation and change, personality, values, learning, and cultural aspects that influence the decision-making process. This course will therefore help in better understanding the consumer.

Integrated marketing communications(IMC)

IMC is the concept of integrating marketing, sales, advertising, sales promotion, and other forms of communication in the marketplace to build and maintain brand value and brand equity for products and services. The course is designed to provide an overall perspective of marketing communications and promotion—both theory and practice—with activities such as advertising, public relations, sales promotion, events, personal selling, direct marketing, and online promotion for the overall effectiveness and success of the brand and marketing company.

Marketing research and consumer insights

This course helps in understanding the nature and scope of marketing research in marketing management decisions. It showcases how to support marketing decisions with technical, research, and managerial skills. It develops an appreciation for various concepts pertaining to the research process and data analysis. It aids in the understanding of the underlying patterns or relationships for a large number of variables.Finally, it helps in understanding the significance of preliminary data analysis and the application of advanced analytical methods.

Services marketing & CRM

The contribution of services to the Indian economy is more than 55%. This makes services the largest contributor to the GDP of the country, and its importance is only growing by the day. This course is designed to give students of marketing a focus on the knowledge needed to implement service strategies for competitive advantage across industries.

Product and brand management

An idea is incomplete without taking it forward to a product or an app. The success rate of products launched in the market is less than 8 percent. This course helps understand the role of a Product Manager from a marketing perspective and various other related aspects of decision-making in product development. Product Management, thus, proves to be an important and basic course for all those students who are seeking a career in product, marketing, branding, retail, sales, and also product design or user interface design.

Retail management

Retailing is the foundational business of any economy. It is the engine through which goods and services are transacted in the marketplace. Retailing is emerging as a significant sector of the Indian economy and is expected to continue its growth trajectory. As such, understanding retail and the various elements of a retail business is of great importance to a business student. The course thus focuses on the retail industry, both physical and online, and its impact on the whole value chain. It is a highly experiential course that will be delivered through lectures, various field-based assignments, case studies, simulations, and presentations.

Sales and distribution management

The course will teach students real-world and theoretical principles and strategies of company sales and salesmanship, as well as market distribution channels.From a practical and result-oriented standpoint, it will address as well as provide the learner with actionable challenges and opportunities of the sales function in the context of Indian companies and products/brands.

The course will attempt to give students intimate insights into actual situations and cases, enabling them to systematically understand and improve their selling skills and knowledge in practical and functional areas of actual business situations. It will help them in problem diagnosis and taking decisions in light of the various facts and facets of situations and cases.

Entertainment, media & sports marketing

This course will provide a fundamental understanding of the characteristics and marketing strategies related to the global industries of entertainment, media, and sports. The growth in these industries has been fueled by their ability to innovate through cross-country and cross-industry expansion.

Marketing innovation

This course will take a practical view of the diffusion of innovations. It will place an emphasis on the analysis of the processes involved in the marketing of innovation in order to improve decision-making capabilities. the planning and implementation of delivery mechanisms for innovative products and services.

Sustainability and green marketing

This course introduces the theories and framework of environmental sustainability through sustainable marketing values. Taking an ethical approach, it will focus on the industry and company’s responsibility towards the environment and society, as well as on the morality of marketing strategies.

Gamification

Gamification is the application of game-design elements, digital game-design techniques, and game principles in non-game contexts. It is also defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements. Games and game-like elements have been used to educate, entertain, and engage consumers with game elements such as points, badges, and leaderboards. The students will be exposed to frameworks related to games, game thinking, and game design in order to gain a holistic understanding of "gamification". They will also work on creating gamified solutions to a variety of marketing issues.

Neuro marketing and artificial intelligence

The main purpose of this course is to provide fundamental knowledge and insights about human behavior and AI and their relevance to marketing. It will cover topics like problem-solving, reasoning, planning, natural language understanding, computer vision, automatic programming, machine learning, etc.

Industrial marketing

This course provides students with a basic understanding of the concepts in business-to-business (B2B) and industrial marketing. It will cover various aspects of the industrial marketing marketplace, introduce organizational buying behavior perspectives, explain how to assess the market opportunity, and discuss sales lifecycle management.

Rural marketing and bottom of pyramid markets

With economic progress, consumption in rural markets has been increasing year over year. This course provides an overview of rural markets and emerging perspectives on rural and bottom-of-pyramid marketing. It covers the essential elements for the successful marketing of products and services to rural consumers and users. Topics covered include the structure of rural markets, understanding the consumer, marketing research for these markets, segmentation, and other relevant topics.

This minor introduces students to broad surveys of English literature and the study of historical traditions, religion, film and music. The courses focus on introducing students to the basic concepts of literature and culture, aimed at exploring the range of literature and cultural forms and their contextual understanding. Intermediate courses focus on exposing students to the major theoretical frameworks of the discipline, the literature of the western world, and thematic aspects of historical and musical traditions. These courses aim to explore various points of view while remaining grounded in a relevant theoretical framework. Students learn to deconstruct the texts, write analytical essays, and evaluate varied perspectives on the study of literary and cultural forms. Advanced courses delve into the thematic aspects of literature, focusing on translated works from India and recent literary works from the erstwhile colonies of the British Empire. The cultural studies courses explore themes of nationality, law, regionalism, musical traditions, and religious studies, with a specific focus on South Asia. In these courses, students learn to use an interdisciplinary approach, evaluate multiple worldviews, and generate critiques.

List of 30 Minor Literary & Cultural Studies Courses

Introduction to English Literature

Teaching literature is teaching how to read. How to notice things in a text that a speed-reading culture is trained to disregard, overcome, edit out, or explain away; how to read what the language is doing, not guess what the author was thinking ...(Barbara Johnson, "Teaching Deconstructively," in Writing and Reading Differently, ed. G. Douglas Atkins and Michael L. Johnson, University Press of Kansas: 1985)

This course aims to introduce students to the fundamental concepts and history associated with the reading, analysis, and appreciation of literary works. Students will be exposed to the major literary genres of narrative fiction, poetry, and drama and examine the interrelationships between language and aesthetic experience. We will also look at critical concepts with an emphasis on better understanding and appreciating literature beyond the freshman perspective.

Introduction to Literary and Cultural Studies

This course offers an introductory view of the application of literary and cultural studies in India. This interdisciplinary field of study is useful for understanding the relationship between cultural texts and social forms by situating social analyses in the context of India.

Critical Theory

This course introduces students to the basic concepts of literary and cultural studies, focusing on theoretical frameworks and methodological processes. Beginning with the definition of culture and initially focused on literary theory, the course goes on to offer an overview of the evolution of varied theoretical models to expose students to historically successive theoretical lenses from Structuralism to Deconstruction. It also investigates various theorists' writings in schools, such as Marxism and Feminism, in order to detail methodological options for literary and cultural studies.

Survey of English Literature

This module aims at familiarizing students with the historical overview and major events in English literature from the Renaissance to the advent of modernism. Students focus on poetry, drama, and novels and read texts in relation to changing world views and the history of ideas. They study the evolution of English critical thought with reference to central authors like Milton, Wordsworth, Dickens, Conrad, and Shaw to name a few. The course also involves a detailed investigation into the rise of the novel and the three revolutions: French, American, and Russian; European colonialism through growing competition among the European nations culminating in the two World Wars; and their impact on English literature.

European Literature

This course aims to introduce students to some of the finest works of literature spanning several centuries in Europe beyond the English-speaking world by focusing on specific aspects of literature, culture, and critical theory. From Medieval to Modern, we will survey expressions in various literary genres while also orienting students to literary thought movements such as absurdism, naturalism, and symbolism, among others.Diverse in language, culture, and history, European literature is representative of an interesting amalgamation of subject matter and styles, and this course will endeavor to familiarize the students with this wide diversity in thought and narratives that characterize the literature of Europe.

Research Methods in LCS

The goal of this course is twofold: to help students understand better the humanities—the study of how people process and document human experience—and to develop and produce original research to demonstrate our understanding of the humanities and their significance to the world we live in. We will familiarize ourselves with relevant areas of the humanities such as self, identity, philosophy, justice, art, literature, and language by reading excerpts from books that approach the humanities from many different interdisciplinary angles. These selected readings will allow us to raise questions concerning why and how the humanities matter.

Indian Cinema

India has many cinemas. However, it is often identified with popular Hindi cinema that is largely made and produced in Mumbai through the use of the phrase "Bollywood". This course will endeavor to explore the film cultures of India that far exceed the popular representation of just one kind of Indian cinema. While analyzing these myriad film movements and cultures, we will also survey India’s historical past, which has shaped cinema and the hopes and aspirations of a complex postcolonial nation. The class will discuss problems and challenges in studying Indian cinema and move on to a historical study of various phases in Indian cinema and in Indian popular consciousness. We shall begin with the mythological genre and cover the nation-building films of the Nehruvian era in the 1950s and 60s, the "angry young man" vigilante films of the 1970s that reflected a nation’s disillusionment with its own progress, other film cultures in India, some major themes in post-globalization movies of the 1990s onwards, such as terrorism, family, and diasporic life, and new documentary film practices in India. The course will also discuss issues of identity, gender, and representation in Indian cinema.

Children’s and Young Adult Literature

This course seeks to interrogate conceptions of childhood/young adulthood through the literature aimed at both sets. It investigates these two categories through pedagogical writings and the politics of text adaptation and translation.Further, it looks at the politics of publication by surveying texts intended for children, young adults, and adults, primarily within India, to attempt to understand the imagined audience(s) and their differences. These texts are fictional and non-fictional, oral and written, pedagogic texts as well as non-sense poetry.

Visual Language and Grammar

The moving image has a rich history of styles, treatments, and techniques. While some fundamentals remain consistent, in the hands of masters, great innovations and signature palettes have evolved. This course will attempt to take a journey to understand what these fundamentals are and how distinctive styles can be innovated upon. This is designed as a bridge course for those interested in the visual arts to graduate from the realm of film theory to filmmaking and is advisable not just for film students but also for the casual enthusiast.

Issues and Debates in Indian History

This course aims to explore specific themes, debates, and issues of Indian history and understand how these have been interpreted over time. It seeks to consider how and why historiography has evolved in response to intellectual developments and political agendas.It seeks to comprehend how history continues to influence and shape our present and future, as well as how closely it is linked to the concept of nation and national or individual identity.

Iconography: Meaning and Myths

This course provides an overview of the iconographic representations of the various forms of deities in Hinduism, Buddhism, and Jainism and seeks to study the meanings and myths of these icons. It explores the rich heritage of Puranic mythology, the historical development of multiple religious traditions in India, and cultural adaptations as evident in the icons.

Indian Society Through Ages

India is one of the oldest living civilizations, with traditions that date back centuries. The cultural fabric of Indian society is composed of multiple and diverse historical traditions, social customs, languages, and practices that have evolved over a long period of time. This has been the result of various local, regional, and foreign influences and the indigenous development of cultural processes. This course introduces students to India’s cultural history from around the 15th century BCE to the 12th century CE. It explores the political traditions, social institutions, and economic scenarios of different periods and focuses on cultural changes over time.

Images of India

This course aims to reflect on various perceptions and images of India in the foreign mind as gleaned from Greek accounts from the 4th-3rd centuries BCE to British records from the 19th century.It delves into a wide range of texts, including travelogues, historical and geographical narratives, biographies, and religious accounts, to uncover foreign perspectives on India.

Great Books in Human History

This course aims to introduce students to some of the finest works of literature spanning several centuries around the world. It encourages students to read primary texts from antiquity to the modern era.We will survey expressions from diverse languages, cultures, and histories. The "great books" selected represent an interesting amalgamation of subject matter and styles, and this course will endeavor to familiarise the students with this wide diversity in thought and narratives that characterize the literature of the world.

Culture and Communication

This course attempts to understand the pivotal role of culture and media in contemporary society. It looks at a variety of cultural practices through an interdisciplinary lens and, in particular, through a grounding in technologies, forms, institutions, and the effects of media.

Autobiography

The study of nonfiction vis-à-vis the self is the study of this course. It will trace a historical path from Saint Augustine and Babar, who were among the first to write autobiographies, to new ways of expressing self-hood, such as the selfie, portrait, or graphic narrative.En route, the course will dwell upon processes that chart out self-enunciation, such as spiritual awakening, pedagogical concerns, gender in negotiation, trauma, and memory, among others.

World Cinema and Society

This course aims to offer students exposure to the best in world cinema; to study trends in the contents and forms of world cinema, and to understand the changing human condition in different parts of the world as reflected in its cinema.

Drama, Performance and Society

Dramatic work and performances consciously and unconsciously interact with cultural stories, political contestations, gender conventions, class and caste histories, and aesthetic and formal traditions. This course aims to enable the students to study the key issues at the interface of the literary form of drama and society and history through the reading of dramatic literature, watching performances, and analyzing drama histories. The course will focus mainly on the literary aspects of drama and critical discourses on drama with reference to a selection of plays, performances, and critical theories.

Shakespeare and Renaissance Literature

This course offers a survey of Shakespeare's plays, with a selection from each sub-genre: tragedy, comedy, history, and tragicomedy. We will discuss Shakespeare's world and the relationships between his works and the culture, society, and politics of early modern England. In addition, we will place the plays in the context of contemporary literary criticism and global contexts of rewriting, production, and performance. The primary mode of instruction will be close reading and class discussion, with lectures, supplementary film, and other media as appropriate.

Cybercultures

The arrival of the digital age has fundamentally changed the way humans make sense of society. In addition to its myriad implications in the world of commerce and statecraft, it has also fundamentally challenged very basic ideas about the human condition, so to speak. We are living in an era where we have to constantly re-negotiate and re-invent our understanding of identity, gender, sexuality, privacy, surveillance, and the state—as well as new business models oriented around human networks, start-ups, social media, sharing, and curating economies. This course will seek to establish a grounding in the anthropology of such cybercultural issues and themes.

Modernism in Literature

Modernism cannot be classified as a literary movement alone. It is an attitude in literary expression that defies temporal restrictions. Greatly influenced by Karl Marx’s writings, Sigmund Freud’s psychoanalytic findings, Nietzsche’s philosophy, and Darwin’s theories, modernist literature is characterized by a self-conscious break from traditional styles of prose and verse. Experimentation and individualism came to be identified as some of the key features of these writings. Techniques such as stream of consciousness, interior monologues, multiple narrators, juxtapositions, irony, and satire were also widely adopted in such works. Often closely related to Futurism, Imagism, Surrealism, and Symbolism, which flourished during this period, literature was used as a platform to address alternative views on existing social concepts, reject traditional thoughts and social norms, and even express anger against the World Wars, a dominant theme of the time. This course will attempt to introduce students to some of the most defining works produced by a small group of British and American Modernist authors and poets chronicling the aforementioned central themes, as well as to map the trajectory of literary thought and analysis.

New Literatures in English

This course aims to introduce students to a representative selection of the wide gamut of literary works that have emerged from countries that were subject to colonial rule or have a relatively recent history of creative expression in the English language. Besides, we will also engage with literature in translation. The course will survey literary production in countries like Canada, Australia, Ireland, Sri Lanka, Pakistan, Bangladesh, Nepal, India, and parts of Africa noted for their indigenous literary expression in the English language. The class shall explore critical concepts and relevant theoretical models to assess the ‘newness’ and concerns largely addressed in these writings. In addition to examining literary texts, we will investigate responses to colonialism, anti-colonialism, and processes of decolonization in other forms of cultural production, namely critical essays, literary theory, and/or documentary films.

Understanding Myths

to be added soon

Understanding Gender

This course is a seminar on understanding gender in literary and cultural studies. Students will read a selection of theoretical and critical texts in tandem with literary and cultural productions from a variety of geographic and cultural contexts across the modern era. We will begin with foundational texts in gender studies, including foundational works in feminist theory, the history of women's movements, masculinities studies, and the methodology of intersectionality. We will then read early women's writing and women's writing on the subject of writing. We will proceed through a series of special topics units, including media and visual culture and globalization, and the semester will end with student presentations on contemporary issues based on their individual research.

Indian Theatre

This is an introductory course offering a brief historical survey of performance and theatre traditions in India. It would provide a composite coverage of the socio-political contexts that have influenced the development of classical Sanskrit drama, the living forms of traditional performance practices like Tamasha and Kathakali, and early colonial, post-colonial, and contemporary political and artistic theatre in India. Because the course is designed for students in various disciplines; it assumes no significant prior theoretical knowledge of performance theory. Instead, the course hopes to enable students to approach theatre in India and its different aspects from diverse and analytical perspectives.

Film and Literature: Adaptation

This course interrogates the poetics and politics of translation/adaptation from the written text to the screen. It examines the source texts and film adaptations of works drawn from a variety of literary genres, like short story, novel, novella, drama, and graphic novel, with relevant theoretical orientations.

Literary movements

This course allows for a more specialized study of one of the major literary movements of the 19th or 20th centuries, such as Romanticism, Transcendentalism, Realism, Naturalism, Magical Realism, Symbolism, Futurism, Surrealism, Modernism, Expressionism, Postmodernism, and others (to be alternated). In addition to gaining a better understanding of the philosophical undercurrents that gave rise to a particular movement, students will familiarize themselves with relative aesthetic trends and topics by reading some of the most representative works.

South Asian Cultural Studies

To understand the significant impact of cultural processes on modern South Asian social formations, this course will address the paradoxical influences of regionalism, international forces, and the state. By looking at literary, historical, ethnographic, and cinematic texts, this class explores contemporary South Asian cultures in their historical contexts, whereby individuals and communities are united and distinguished through discourses of hybridity. The narration of South Asian distinctions has subsequently been crucial to the fashioning of national identities as Indian, Pakistani, Bangladeshi, Nepali, and Sri Lankan subjects, even though they all emanate from common cultural origins.

Writing for Media

This course will acquaint students with different types of writing, reading, and editing skills required for a career in the domain of media and culture. Through intensive workshops and readings, the course will explore various modules on writing for effective communication in media, publishing, and the arts or curatorial practices.

Environmental Writing

This course focuses on an eco-critical reading of literature that draws attention to the complexities of preservation and conservation of species, interspecies relations, environmental justice, and the representation of socio-ecological conditions that require new modes of the conception of environmental degradation and ways of addressing them. The coursework will focus on environmental conditions and English literature in India. Additionally, the India focus will be complemented by the African perspective of the environment by looking at a selection of texts not only to explicitly state environmental concerns but also to explore, to use Cajetan Iheka’s term, ‘aesthetics of proximity’ by looking into the diverse aspects of a text. In this, the attempt would be to investigate and discuss how a literary work articulates the coexistence of human and non-human lives. It will focus on class discussions on descriptions, diction, narrative voice, metaphorical images, and thematic preoccupation with reference to a selection of the texts. This course will use oral history methodologies to understand environmental issues examined in Indian literature.