FIRST YEAR – CORE COURSES
- 1. Financial Accounting and Reporting
- 2. Microeconomics for Business
- 3. Business Communication-I
- 4. Marketing Management-I
- 5. Quantitative Methods-I
- 6. Management Accounting
- 7. Macroeconomics for Business
Financial Accounting and Reporting
Financial Accounting and Reporting lays the foundation for the advance / elective courses pertaining to the Financial Accounting. It aims at honing the students’ abilities to prepare, understand and communicate the financial results of business organizations. These abilities are imperative for building of a successful business career – those who understand accounting can better analyze the operations of a business, its financial position, and its future prospects. A solid grasp of financial accounting strengthens one’s ability to make good financial and economic decisions. This course provides a strong foundation for understanding the financial reports prepared by the business organizations.
Microeconomics for Business
The main focus in this course is presenting a comprehensive and lucid exposition of micro economic theory with their applications. It helps managers decide on which products to produce, costs to consider, and prices to charge. It also helps them to decide on the best hiring policy and the most effective way of managing organization. A good grasp of micro economics is vital for managerial decision making, for designing and understanding public policy, and more generally for appreciating how a modern economy works.
Business Communication-I
This course is designed to make the students equipped with modern methods and techniques of written communication. Through understanding and application of these methods and techniques, students are expected to pick up effective communication skills required at workplace.
Marketing Management-I
This course develops student's basic analytical skills, conceptual abilities, and substantive knowledge in marketing through exercises in decision making in a variety of real-life marketing situations. This course is intended to be a foundation for those who plan to take marketing in the second year. The first year marketing course has evolved around the concept of marketing mix. Marketing mix elements consist of product policy and design, pricing, choice of marketing intermediaries, methods of physical distribution, use of personal selling, advertising and sales promotion, marketing research, and marketing organization. Devising an effective marketing mix and strategy to exploit a market opportunity in the context of a given environment calls for careful decisions on use of each of the elements of marketing mix for obtaining best results.
Quantitative Methods-I
This course will introduce students to concepts and theories in International Relations, while familiarizing them with the major events of the 20th century that shaped the discipline. It will also expose students to some of the major issues and themes in International Relations.
Management Accounting
This course aims to provide conceptual understanding of cost and management accounting techniques and practices for business analysis and decision making, to develop the ability to understand, analyze and use cost information in day to day Business Functioning, to acquaint the students in brief with cost and management accounting mechanics, processes and systems, the emphasis is however laid on sound concepts and their managerial implications and to discuss contemporary issues in cost and management accounting with reference to their practical applications.
Macroeconomics for Business
This course aims to provide the basic “ toolkit” to analyse prevailing economic environment within which business executives operate. It deals with measurement of macroeconomic variables, explanation of Business cycles, and determination of Economic Growth.
Business Communication-II
Communication process in organizations is not only about the written form. It involves a substantial amount of oral/non-verbal communication as well. Importance of non-written communication can hardly be overemphasized in the context of any organization. For any professional, it is important to be aware of certain techniques for using oral/non-verbal communication to the best of his/her advantage. This course is designed to make students aware of these techniques for the purpose of effective communication, which will be crucial for their professional career. This course will primarily will focus on the following topics like importance of “non-written” communication in organizations, tools and techniques of oral communication and the use body-language as a tool for successful communication.
Marketing Management-II
This is a continuation course and builds on topics covered in Marketing-1. The objectives continue to develop participants’ basic analytical skills, conceptual abilities and substantive knowledge in the field of marketing management. It seeks to achieve the objectives by helping participants undergo meaningful exercises in decision making in a variety of real life marketing situations. Also this course continues to build a foundation for those participants who plan to take marketing specialization in the second year. It is also designed to serve as a terminal course for those not intending to specialize in marketing.
Business Research Methods
The course will introduce the basics of strategic HR planning and forecasting while dealing with important concepts, processes, and tools in recruitment and selection. It deals with the shift in the paradigm in HRM from administrative to strategic function. It will also focus on understanding the importance of job analysis in effective recruitment and selection. The course will give practical information on various challenges faced during forecasting, recruitment and selection in today`s world of globalization. It provides interesting and practical insights on how to link the planning and staffing function to talent management in the organization.
Introduction to Digital Marketing
This course aims to introduce the concept of digital marketing and how it fits in with the discipline of marketing communications. It teaches and outlines the characteristics of digital media and its utility in marketing. Further this course provides students the ability to create and develop awareness of the various digital media options and outline approaches to using them in marketing brands.
Communication Theories and Research
This course aims to introduce the concept of digital marketing and how it fits in with the discipline of marketing communications. It teaches and outlines the characteristics of digital media and its utility in marketing. Further this course provides students the ability to create and develop awareness of the various digital media options and outline approaches to using them in marketing brands.
Financial Management-I
This course aims to create a basic understanding of financial statements, their analysis and the utility of such an analysis in decision making. It also provides students a framework for analysis of a firm’s investing, financing and working capital decisions.
Operations Management
This course helps students understand and appreciate the role of operations in the firm’s overall strategy and its interdependence with the other firm functions. It also helps them learn the key concepts, basic issues, capabilities, limitations, and tools/technologies related to the operations function in manufacturing and services firms and develop analytical and problem solving skills specific to operations area.
Organizational Behaviour
This course aims at giving an overview of the macro aspect of organizational behaviour. It teaches the student decision making, organizational design and organizational culture. It explores the exchange of energies with its environment. It deals with various aspects of group and organization behaviour while focusing on the interplay of power and dynamics.
Brand Planning
This course aims to introduce students to the concept of Brand (/Account) Planning and to describe the function of an account planner in an advertising agency. This course provides students the context of planning and prepares them to become effective Account/ Brand/ Strategic Planners by taking them through the whole campaign planning process. Also it equips students to evaluate campaigns and individual advertisements from the standpoint of the seller, the buyer, and the creator of the advertisement.
Culture and Communication
This course teaches the pivotal role of culture and media in the contemporary society and to communicate a variety of cultural practices through interdisciplinary lenses, and particularly through their grounding in the technologies, forms, institutions and effects of media. The course provides students with an ability to learn to interpret the formal properties of diverse cultural texts, including newspapers, magazines, films, photographs, and online communication. Students will be able to identify issues in communication related to caste, gender, sexuality, race, ethnicity, class and nation.
Consumer and Audience Behaviour
Consumers are central to marketing. This course aims to explain the intricacies of consumer and audience behaviour and explains the social and psychological factors which impinge on consumer and audience decision making. The course also links the understanding of consumer behaviour with different aspects of branding and marketing.
Human Resource Management
This course aims to provide a comprehensive review of personnel management concepts, processes and techniques and make students aware of the importance of HRM and its alignment with organizational strategy. The course provides the students the ability to analyze the business context of an organization and use HRM conceptual knowledge to provide solutions.
Integrated Marketing Communication
This course aims to develop a managerial perspective and informed decision making ability for effective and efficient tackling of promotional situations and to provide an appreciation of the range of tools available for marketing communications with an understanding of the basic principles of planning and execution in marketing communications. The course provides students the ability to write, design and execute objective driven advertisements using multiple media.
Entrepreneurial Manager
This course helps students in understanding and defining innovation & entrepreneurship. Helps to define entrepreneurship as a career and lifestyle option and develop entrepreneurial competencies and motivation. It also help students develop the confidence to venture into challenging career of entrepreneurship and gives them an appreciation of the constraints an entrepreneur faces in the process of launching and managing an enterprise.