SECOND YEAR – CAPSTONE COURSES
Media Law and Ethics
This course aims at introducing students to the essence and purpose of law and ethics in any society. Also introducing them to the philosophical foundations of media law and ethics and acquainting them with the essential legal and ethical provisions pertinent to media environment.
Semiotics
This course is an introduction to the specialized language and concepts of semiotics, which offers students a useful approach for the critical examination of advertising and advertising creativity, with an additional overview of film. By the end of the term, students will perform their own semiotic analysis of a text, film, work of art, or popular media.
Customer Centric Design
This course aims at sensitizing the students to the fundamentals of Design, Human Centric Design, their relevance and contribution to businesses. It also wants to familiarize them to the facets of User Experience (UX) Design, particularly as applied to the digital artefacts. It teaches appreciation of user research, solution conceptualization and validation as interwoven activities in the design lifecycle. It helps them acquire the ability to constructively engage with the Design professionals they would work with in the future.
Consumer Insight Mining
This course aims to help students understand and learn the nature and characteristics of consumer insights and its relationship with qualitative data, to be able to identify the occasions when qualitative research will be the most appropriate to use, to understand the qualitative research process, to acquire the capability to design a qualitative research, to be able to infer and develop consumer insights from the qualitative research data and to formulate consumer insight based marketing strategy.
Media Management
This course aims to help students understand and be able to apply the concepts of media supply and demand, public and private participation, role of FDI in media sector and the new media explosion. It also teaches them to analyse the impact of reforms and new technologies on media businesses and understand the nature of production in the modern media technology environment and apply concepts of management in the new world environment of media convergence.